Be visible on our channels

Visittallinn.ee and Puhkaeestis.ee/Visitestonia.com are the biggest tourism websites in Estonia and publishing information on them is free of charge. In total, around 9 million visits are made to these websites each year, not only by tourists but also by travel agents, journalists and other tourism professionals. The information is used to plan marketing campaigns for Tallinn and Estonia, and is also an important database for public authorities planning to support the tourism sector.

Why you should add information about your service to the tourism database

• One entry adds you to two websites at once – products and services entered in the Puhka Eesti database are also displayed on the Visit Estonia and Visit Tallinn websites, and on the Tallinn Card app for Tallinn Card partners;
• Businesses’ offers are featured in Visit Estonia and Visit Tallinn marketing campaigns;
• The products and services offered by your business will be translated into four (4) languages, if appropriate;
• All the information on the page is very well optimised for Google as well as other search engines and AI;
• The visitor can quickly access the booking/buying interface via the website;
• Up-to-date information in the database is a prerequisite for many grant applications.

How to add your service or event

1. Fill out the registration form on the PuhkaEestis.ee website. Please note! When you first sign up, you will need to create an account by logging in with Smart-ID, Mobile-ID or an ID card.
2. Enter your service or event in the national tourism database — it will then be available on two Estonian tourism websites at once: visittallinn.ee and PuhkaEestis.ee/VisitEstonia.com.
3. Maintain and update your information regularly to keep it current and accurate — changes will appear on visittallinn.ee within 3 days.

Questions and contacts

General information: tallinn@visitestonia.com

Conference services and venues: conference@visittallinn.ee

Need help? Book a meeting with Visit Tallinn Data Manager Hana Saarna

Additional information: Opportunities for your company at Visitestonia.com and Puhkaeestis.ee (page in Estonian)

The Tallinn Tourist Information Centre allows you to promote your services and events directly to visitors of Tallinn. The centre, located in Tallinn's Old Town at 2 Niguliste Street, is open 363 days a year – a great way to reach visitors who are in the city every day.

Informational material on Tallinn's museums, events in the city and partners to the Tallinn Card is available free of charge at the Tourist Information Centre. Other businesses can increase their visibility through paid advertising options – renting space to display flyers or displaying their advertising on a 42-inch LCD screen (videos, pictures, slides).

Why showcase your offer in the Tourist Information Centre?

• Increase the visibility of your service or event directly to visitors of Tallinn — information reaches people looking for ideas and suggestions for what to do in the city.
• The Tourist Information Centre is located in the Old Town, a key destination for visitors and a popular visitor area, with more than 100,000 visitors a year.
• Visitors will take your brochure with them and use it during their trip — meaning they will see the information on your business regularly.
• Sharing information increases the credibility of your listing — it will be displayed in the official Tourist Information Centre and shared by the helpful Information Centre staff.
• Visitors have the option of buying a ticket for your event immediately at the Tourist Information Centre (if your event is available on the ticketing portal).

Displaying printed material

Printed promotional material is available on the public information stand of the Tourist Information Centre for visitors to take if they wish. You can choose the size for the advertising space you want to use.

Price list for advertising space (from 1 July 2025, in euros): 

Advertising on the LCD screen

At the Tourist Information Centre, you can advertise on the 42-inch LCD screen located near the promotional material in a spot clearly visible to visitors. Videos, pictures or slides can be shown on the screen.

75% of visits to the Tourist Information Centre occur during the high season from May to September and 25% during the low season from October to April.

Price list for advertising on the LCD screen (from 1 July 2025, in euros): 

For more information and to sign a contract:

Katrin Steinmann-Paas
chief customer experience specialist
E-mail: katrin.steinmann-paas@tallinnlv.ee
phone: 640 4761

Important to know! The standard conditions apply when ordering an advertisement:

• national and local taxes must be paid
• advertising must comply with the Advertising Act
• the product or service advertised must be suitable and accessible to visitors in Tallinn
• Tallinn Tourism Department has the right to assess the suitability of the promotional material and to suggest ways to improve its presentation or, if necessary, to refuse to provide the service

The Tourism Department sends out regular newsletters to reach tourism professionals and visitors from Finland. We accept information about Tallinn's tourism services and events; the content of the newsletters is selected and edited by the Tourism Department, based on the news value of the information and the target audience.

B2B newsletter for tourism professionals

• More than 900 readers
• Published every other week
• In Estonian
• Content: news from Tallinn's tourism landscape and the work of our team
• Newsletter sign-up form
• For more information and inquiries: Irina Svidlov irina.svidlov@tallinnlv.ee.

Newsletter for Finnish travellers

• Around 6,600 subscribers
• In Finnish
• Published once or twice a month
• Content: practical and inspiring information about Tallinn, including new places and upcoming events.

Newsletter for Finnish tourism professionals

• around 270 subscribers
• In Finnish
• Published once a month
• Content: developments in Tallinn's tourism landscape; new places, events, tourism activities and services.

Sign-up form for Finnish newsletters

For more information and inquiries: Silja Hurskainen siljainkeri.hurskainen@tallinnlv.ee

The Tallinn Tourism Department manages 6 social media channels under the Visit Tallinn brand name. In total, the Tallinn Tourism Department’s channels have more than 270,300 international followers.

Mention @visittallinn in your posts so we can see what you are up to!

Facebook, Youtube: Maarja Vaher maarja.vaher@tallinnlv.ee

Instagram, TikTok, Pinterest: Kadi-Liis Koppel kadi-liis.koppel@tallinnlv.ee

LinkedIn: Kristina Kuresoo kristina.kuresoo@tallinnlv.ee