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Estonian Open Air Museum celebrates Easter on Sunday, April 20th. Visitors can paint eggs, go on an egg hunt and much more. There is plenty to do for everyone! You can find a more detailed programme on the Estonian Open Air Museum webpage.

The following Tallinn Card partners are waiting for visitors during Easter holidays

Museums and attractions:

• Estonian Open Air Museum (ticket office open 10–17, park open 10–19, read more about the museum's Easter event)
• Tallinn Zoo (ticket office open 9–17, the zoo is open 9–19)
• Adamson-Eric Museum (18.04 closed, 20.04 open 10-18)
• Cathedral of St. Mary and the Church Tower (open 10–16)
• Dominican convent 1246 (open 10–16)
• Energy Discovery Centre (18.04 closed, 20.04 open 10–18)
• Estonian Health Museum (open 10-18)
• Estonian Museum of Natural History (open 10–17)
• Fat Margaret Museum and Visitor Centre (open 10–17)
• Fine-art photography centre Fotografiska Tallinn (open 10–18)
• Holy Spirit Church (18.04 open 10–18, 20.04 open 10–16)
• Kadriorg Art Museum (18.04 closed, 20.04 open 10–18)
• Kai Art Center (18.04 closed, 20.04 open 12–18)
• Kumu Art Museum (18.04 closed, 20.04 open 10–18)
• Marzipan room of Café Maiasmokk (open 9–20)
• Mikkel Museum (18.04 closed, 20.04 open 10–18)
• Niguliste Museum and viewing platform (18.04 closed, 20.04 open 10-18)
• PROTO Invention Factory (open 11–18)
• Seaplane Harbour, Estonian Maritime Museum (open 10–17)
• Tallinn Botanic Garden (open 11–16)
• Tallinn TV Tower (open 10–18)
• Town Wall: Nunna, Sauna and Kuldjala Tower (open 11–17)
• Vabamu Museum of Occupations and Freedom (open 11–18)

Entertainment:

• Super Skypark trampoline and playground centre (open 10–22)
• Hands-On Science Centre SkyLab at Super Skypark (open 10–22)
• Ferris wheel SkyWheel of Tallinn (open 10–22)
• Kalev Spa veekeskus (18.04 open 06.30–22.30, ticket office open until 21; 20.04 open 8–22:30, ticket office open until 21)
• Shooting Range Gun Garage (18.04 open 11–20, 20.04 open 11–18)

Cafés, restaurants, shops:

• Chocolaterie Pierre (18.04 open 10–22, 20.04 open 10–21)
• Restaurant Olde Hansa (open 11–00)
• Olde Hansa Shoppe
• PROTO café (18.04 open 11.30–17.00, 20.04 open 11.30–18.00)
• Kadriorg Castle Café (18.04 closed, 20.04 open 10-18)
• Maarjamäe Castle Café (open 10-21)
• Tallinn Botanic Garden cafés – Kirribilli and Herba (open 11-16)
• Handicraft centre “Kaarmanni Käsitöö” (18.04 open 11–19, 20.04 open 11–18)
• Estonian Handicraft House (18.04 open 10–18, 20.04 open 10–17)

Sightseeing tours:

• Day trip to Lahemaa National Park (at 9.30)
• Day trip to the coastal areas of Northern Estonia and Rummu quarry
• Hidden Gems of Northern Estonia: Ruins and Castles day trip Carmen reisid 4Travel (18.04 open, 20.04 closed)
• Food and Bike Tour
• Welcome to Tallinn bicycle tour
• Audioguide Tallinn Old Town Walking Tour (rental from the Tourist Information Centre, Mon-Sat 10–17; Sun 10–15)
• Audioguide and E-Book for Download

With the Tallinn Card, you can use Tallinn public transport for free and rent bicycles from City Bike (City Bike is open from 10-19).

In addition to the above, there is much more to discover in Tallinn. Find out more on the Tallinn tourism webpage visittallinn.ee. You can get answers to your questions at the Tallinn Tourist Information Centre. You are welcome Mon-Sat 10–17 and Sun 10–15.

Happy holidays!
Tallinn Card

Journalists and influencers offer an unbiased and independent perspective when introducing a destination, something that DMOs’ own communications cannot reflect, even with the most skillful execution. Such synergistic collaborations help raise awareness of destinations in the home countries of the partners and among international audiences, attracting more visitors to the cities.

In Tallinn’s tourism department’s marketing strategy, such collaborative projects play a crucial role and have proven effective over the years. The aim is always to enhance Tallinn's positive image through media coverage, whether in publications with a wide readership, more specific industry publications, or on influencers' own channels.

How do travel plans originate?

Press and influencer trips originate in three ways:

• Our team contacts publications and journalists of interest.
• We collaborate with partners (Visit Estonia, other Estonian DMOs, various city of Tallinn projects, private enterprises, NGOs, cultural events organized by different institutions, transport companies, gateways, service providers, etc.).
• Journalists or influencers reach out to us.

When selecting collaborations, we consider the strategic goals and target markets of the tourism department. Unfortunately, there are instances where we must decline collaboration proposals too.

Who covers the costs?

It is important to note that the costs of press and influencer trips are usually shared. Some publications cover all travel-related expenses themselves. More often, however, hosts are expected to at least partially cover the costs. The tourism department's financial contribution to trips depends significantly on the influence of the publication/channel and the target market. It can vary from fully financed trips (which we organize sparingly) to providing a free Tallinn Card and investing our team members' time.

We can confirm that despite the fact that the tourism department is the host and largely responsible for travel plans, we never dictate the content of the coverage or purchase positively toned stories – journalists and influencers are free in their creations. We primarily act as an inspiring partner, providing interesting local information that the guest might not otherwise access, enabling entry to attractions, museums, guides, inviting them to enjoy local food culture, sharing visual materials, and offering all kinds of other assistance, including translation work if necessary. Moreover, our work is not limited to the guests' stay in Tallinn but includes the preparation period and readiness to assist even after the trip.

Our success story in numbers

In the first half of 2024, Tallinn's tourism department organized 30 press and influencer trips, involving a total of 81 journalists and influencers from 18 different countries. The most trips came from Finland, the USA, Germany, and Sweden, but guests also arrived from more distant places like Brazil, Australia, Mexico, and Japan. As a result of these trips, nearly 200 notable coverages have been published in various publications and social media channels to date.

Highlights of the Finnish market

The Finnish market is particularly important for Tallinn, and media work targeted at this market has led to several success stories:

• A press trip organized in collaboration with Visit Estonia resulted in 14 articles and blog posts, along with over 30 Facebook stories.
• A special edition of the magazine Matka Ihana Viro featured 24 pages introducing Tallinn.
• The June/July issue of the magazine Mondo included 9 pages on sauna and spa topics.
• A feature of the Finnish Embassy's Consul Eili Andresson in the April issue of the magazine Gloria.

Media coverage in the rest of the world

Media work aimed at other target markets brought over 30 influencers and journalists to Tallinn from various countries. This resulted in over 140 coverages in traditional channels and social media. One of the largest collaboration projects was related to the opening of a direct route by Transavia between Paris and Tallinn, bringing journalists from major publications like LeFigaroVoyages.com (Le Figaro web), Le Nouvel Obs (both web and print), La Voix du Nord (both web and print), and easyVoyage.com (web) to the city. Articles appeared in all these publications, which is not always easy to achieve.

What interests media professionals in Tallinn?

Interest in Tallinn is often theme-based, focusing on topics like sustainability, Arvo Pärt, or major events. Stories are also created based on more general information, highlighting Tallinn as an attractive destination. Popular topics include the top 10 attractions, restaurants, short trip recommendations, and more. Designing a vacation by copying local lifestyles and exploring hidden and secret places are also popular themes. Finnish journalists, however, demand information about the newest and freshest places and entertainment options, as their readers are often very knowledgeable about our city.

Positive feedback brings us joy

We always ask journalists and influencers for feedback, both through conversations and a feedback form, which was filled out by 27 people in the first half of the year. It is great to note that our team's work received an extremely positive rating, scoring 9.52 out of 10 points. Satisfaction with accommodation, cafes, restaurants, museums, and attractions was rated on a five-point scale, with an average rating of 4.5. The recommendation index for the Tallinn Card was 100%. Guests were naturally impressed by the Old Town, but also by other neighborhoods like Telliskivi and Põhjala, and generally by the combination of old and new, along with various other experiences, including our high-quality restaurants.

The active collaboration between Tallinn's tourism department and journalists and influencers has brought valuable results for the city. Press trips and influencer visits help increase Tallinn's visibility and attractiveness worldwide, highlighting the unique and diverse aspects of our city. Such collaboration will remain crucial in developing and promoting Tallinn as a tourism destination in the future.

What are Victory Day and Midsummer’s Day?

Even though the two important national holidays happen consecutively, they are not related to each other.
On Victory Day, we celebrate a pivotal battle victory in the Estonian War of Independence, but also, more broadly, Estonia's will to defend itself and the bravery of its troops.

Midsummer is a Nordic summer holiday with a centuries-long tradition that celebrates the summer solstice. In Estonia, during Midsummer’s Day, it is customary to light a bonfire, barbecue meat and stay awake for a long time on the whitest night of the year. Many Estonians celebrate Midsummer in their summer houses in the company of friends and family, which is why Tallinn can feel emptier than usual around Midsummer’s Day.

Unlike in Finland and other Nordic countries, Midsummer’s Day is always celebrated on a specific date in Estonia, 24 June, regardless of the day of the week.

What happens in Tallinn on Victory Day and Midsummer?

On Victory Day, 23 June, a traditional flag-raising ceremony will take place in Tallinn on the Tall Hermann tower of the Riigikogu building. In addition, wreaths will be placed on the War of Independence Victory Column on Freedom Square. Traditionally, a Victory Day parade is also held in Estonia, which takes place in a different city every year. This year, the Victory Day parade will take place in Narva.

Anyone who wants to experience an authentic celebration of Estonian Midsummer is invited to the Estonian Open Air Museum on 23 June, where a traditional celebration of Midsummer's Eve will take place. There will be a real Estonian village party in the museum area, where there will be no shortage of music, dancing and rich traditional food.

It is also customary for Midsummer celebration events to take place in most of the Tallinn’s districts.
Keep an eye on our event calendar.

Are the shops open?

During the holidays, clothing stores and souvenir shops may be closed or have limited opening hours. If there’s a shop you definitely want to visit, check their website for information on their holiday opening hours.

Opening hours of larger shopping centres:

Viru Centre: On 23 June, the centre will be open from 10 a.m. to 7 p.m., and on 24 June, the centre will be open from 12 a.m. to 9 p.m. PLEASE NOTE! The shops on Laikmaa Street will be closed on both 23 and 24 June.

Solaris Centre: On 23 June, the centre's grocery store will be open from 9 a.m. to 10 p.m., and the centre's shops will be closed. On 24 June, the centre's grocery store will be open from 11 a.m. to 10 p.m., and the centre's shops will be closed.

Nautica Centre: On 23 June, the centre will be open from 10 a.m. to 5 p.m. and the grocery store Rimi will be open from 8 a.m. to 8 p.m. On 24 June, the centre's shops will be closed, but the grocery store Rimi will be open from 10 a.m. to 10 p.m.

Kristiine Centre: On 23 June, the centre will be open from 10 a.m. to 7 p.m., and on 24 June it will be closed. The Prisma grocery store will also be open on 24 June.

Rocca Al Mare: On 23 June, the centre will be open from 10 a.m. to 7 p.m., and on 24 June it will be closed. The Prisma grocery store will also be open on 24 June.

Ülemiste Centre: On 23 June, the centre will be open from 10 a.m. to 7 p.m., and on 24 June it will be closed. The Rimi grocery store will be open on 23 June from 8 a.m. to 7 p.m. and on 24 June from 10 a.m. to 10 p.m.

Are the restaurants open?

Many restaurants in the centre of Tallinn will be open on Victory Day and Midsummer’s Day, but it is definitely worth checking the opening hours before visiting.
Read more about Tallinn's best restaurants or check out our list of places to eat.

Opening hours of museums on Victory Day and Midsummer’s Day

The opening hours of museums and attractions may change. Tallinn Card has gathered information about the opening hours of the museums, places of entertainment, excursions and restaurants included in the package. See more: Victory Day and Midsummer Day with the Tallinn Card.

Tallinn Tourist Information Centre (Niguliste Street 2) is open during regular hours from 9 a.m. to 6 p.m.