How to provide a COVID-19-safe and responsible tourism service?
- Tourism service providers shall comply every day with national guidelines to prevent the spread of COVID-19 and provide a safe visiting experience.
- Tourism service providers shall provide their customers, on their website and on site, with information of the measures taken to provide their service in a way that ensures the safety of their customers and employees.
- Tourism service providers shall raise their awareness of ways to provide tourism services in a safe manner, which includes listening to the relevant webinar by Visit Estonia. The webinar will take place on May 20, but will be made available to watch at a later date as well.
Join the Goodwill Agreement!
Responsible tourism service providers committed to preventing the spread of COVID-19 who want to make a promise to their customers and are committed to providing a safe visiting experience are able to declare their intent by joining goodwill agreement. The criteria of this agreement are uniform across Estonia and the initiative is coordinated by Visit Estonia
The joining of Tallinn’s tourism service providers to the Goodwill Agreement is coordinated by the Tourism Department of the Tallinn Strategy Centre/Visit Tallinn. If you have any questions, please contact the Tallinn Tourist Information Centre at firstname.lastname@example.org or by phone at 645 7777.
Benefits of the Goodwill Agreement for a service provider:
- The service provider is labelled on visitestonia.com with the sign ‘You are safe here’. The service provider will be better highlighted on these websites and in the marketing activities of Visit Estonia.
- The service provider is classified as a COVID-19 safe service provider on visittallinn.ee and is added to the part of the webpage which describes a safe route around Tallinn for a customer; this will be a part of the marketing communication when the borders open.
- The service provider gains visibility for local and foreign tour and conference organisers who sell various tourism services in Tallinn and require appropriate written evidence (in English) to prove customer safety of the whole route of the customer.
- The service provider can use the label ‘You are safe here’ in its own communication channels and in the place where the service is provided. Tallinn Tourist Information Centre issues a sticker to the service provider who has signed the Goodwill Agreement. The file for digital channels is sent by e-mail. When placing the label on display, the service provider obliges also to display the service leaflet explaining the meaning of the label and to refer to the visittallinn.ee page in their digital channels, where the customer is presented with the content of the Goodwill Agreement.
Execution of the Goodwill Agreement
The service provider obliges to act in compliance with the agreement. Failure to act in compliance with the Goodwill AGreement is considered to be the use of an unfair trading practice.
Customers have the opportunity to provide feedback on the safety of the service received. This can be done on the Goodwill Ahreement page of visittallinn.ee, the QR code on the information leaflet explaining the meaning of the label also refers to the page. If needed, competent national and local government institutions will respond to customer feedback.
Fundamental or repeated violation of the conditions of the Goodwill Agreement will lead to the service provider being removed from the websites visittallinn.ee and visitestonia.com. The service remover will also be required to then remove the label from its digital channels and the place where the service is provided.